A product listing page (PLP) is a page on a website that presents a list of products based on a category or search query. This page is an essential element of the e-Commerce experience as it funnels site visitors to product detail pages and closer to conversion.

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Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

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Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods.

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Generally, products are classified into two types;

• Consumer Products (convenience products, shopping products, specialty products, unsought products).

• Industrial Products (capital goods, raw materials, component parts, major equipment, accessory equipment, operating supplies, and services).