With  WhatsApp Business platform, you can build stronger customer connections and programmable two-way conversations with unmatched scale and speed through WhatsApp Business API. You can also engage customers across sales, marketing, and engaging your clients for business promotions and more. You can even automate a conversation or escalate a message to an agent .

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With 2 billion users, WhatsApp is the most used chat application around the world. Thus, it is a strong resource for sharing important and timely notifications, as well as real-time automated and personal customer support.

WhatsApp Business Solution

The WhatsApp Business Solution hosts the WhatsApp API, which includes WhatsApp senders and WhatsApp software, on VI infrastructure.

The communication process is as follows:

1. Your business initiates the communication process by sending a message to the Infobip Communications Platform as a Service (CPaaS).

2.  CPaaS forwards the message to the WhatsApp platform through the WhatsApp module. The WhatsApp module represents software (On-Premises API) that is installed on virtual machines or operating system-level virtual containers. Each sender has a separate WhatsApp module. The WhatsApp module enables communication to and from the WhatsApp platform.

3. The WhatsApp platform delivers the message to the end user's device.